What I did (Strategy + Execution)

1) Research & Market Positioning

2) Content Engine

3) Technical SEO

• Competitor analysis: mapped top-performing competitors (onsite + local Nigerian competitors) to understand what they rank for and why.

• Keyword research + benchmarking: built a priority keyword universe by intent (transactional, commercial investigation, informational).

• Content gap analysis: identified missing topic coverage and “high-intent” opportunities competitors were already winning.

• Outcome: a clear roadmap of what to publish, what to build, and what to fix first.

• Built a content cluster strategy (pillar pages + supporting blog posts) based on:

  • keyword difficulty vs opportunity

  • buyer intent

  • competitor gaps

• Published at least 5 well-researched posts per week solving real user problems.

• Reverse-engineered what worked for competitors (structure, intent match, formatting, internal linking, media use) and improved on it.

To prevent scaling from causing content overlap and index bloat, I built a simple but effective control system:

• Developed a Landing Page + Blog Tracker to:

  • avoid duplicate topic targeting

  • ensure each page had a distinct primary intent

  • track URL targets, primary keyword, secondary keywords, content status, and internal links

• Fixed key site issues as they surfaced (bugs + indexing/crawl efficiency blockers).

Before

After

Results (90 days)

_____________

Traffic Growth

• ~25 monthly visitors → 8,000 monthly visitors in 3 months

• That’s roughly +31,900% growth (about 320× increase)

Rankings & Visibility

Achieved page-1 traction for high-intent queries such as:

• “best tyres in Nigeria”

• “best oil in Nigeria”

• “Chinese tyres brands”

• “how to secure driving license in Nigeria”

• …and other intent-led topics aligned with purchase and action behavior

Rankings & Visibility

• From zero sales → meaningful inbound demand driven by organic traffic growth (and conversion improvements applied on landing pages).

• Search visibility increased significantly as topical coverage expanded and pages began ranking for commercial queries.

• Keyword research + SERP analysis frameworks

• Content clusters (pillar/supporting architecture)

• On-page optimization (intent-first)

• Internal linking strategy + topical authority building

• Content inventory + duplication control system

• Continuous iteration from search trends + performance feedback loops

Tools & Methods Used

• Competitor research + keyword benchmarking

• Content gap analysis report

• Topic clusters + editorial calendar

• 70+ SEO landing pages + blogs (first 90 days)

• Duplicate-content prevention tracker (URL/keyword mapping system)

• Conversion optimization updates (CTA + urgency + UX improvements)

• Technical fixes (bugs + crawl/index support)

Key Deliverables